More Sales, Faster Growth, Better Results - Professional Direct Response Copywriting Services

Special offer - free copy evaluation

There are many secrets to creating killer sales pitches, high-response emails, high converting websites and advertisements that rake in the profits. For a limited time, I'm going to share 2 of the most important secrets you can ever learn about increasing sales profits. As an added bonus, you can request a free, no obligation sales copy analysis.

All you have to do is follow this link to claim your limited time copy evaluation.



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Writers - your talent is worth money!

if you're a content or copywriter and want to learn how to really make money writing, check out this high-impact and practical course that's been designed just for you! How to make money as a copywriter gives you the real world tools to make your writing talent work for you! You really can earn a full time living as a writer!
Proud to be based in and to serve the Tampa Bay, Florida area as well as the entire United States and beyond
Call us today: (407) 902-6507
Professional copywriting services by a professional copy writer

Are you using direct response Copywriting to fuel your success? Do your competitors?

It’s all about conversion – turning that website visitor into a customer, getting that important potential client to call you after reading your sales letter, impressing a business with a technical paper so that they hire your firm or just getting someone to do something that brings them closer to you - that's direct response copywriting

When you reach out into the world and connect with your customers, employees, partners and investors, you want the words that you use to have the greatest impact possible, right?

Whether text, an audio podcast or a video, it’s copywriting that reaches through the invisible space between you and the person on the other side and engages their interest and compels them to take action.  You want your reader, listener or viewer to feel as though you’re talking directly to them, that you understand their wants, needs and problems and that you are offering them a real solution.  This is what I do for you.

I take my years of experience, my understanding of what customers want and my personal dedication to your success and create powerful, engaging and profitable copy and content for you.  Your success is my success. I add that special spark to your words that takes ordinary information and makes it irresistible.

I use Words to Add $$$ to your Business

 

Scott Cook Direct Response CopywriterWen you hire me, you want me to make you money.  Plain and simple. Even your vaguest of ideas can be transformed into compelling and powerful content that converts when you leverage my experience, skills and knowledge.

In addition to the traditional areas of writing that include sales and marketing materials, business plans, manuals, ad copy, white papers and letters, there is a whole new world of electronic media out there as well.  The internet and mobile communication offers you an incredible opportunity to publish effective copy that can exponentially increase your effectiveness and skyrocket your profits.

The electronic mediums provide you the ability to write articles, blogs, emails, website content, text messages, press releases, eBooks, social media posts and newsletters.  While hardly the complete list, you can see the enormous range of opportunity to publish information about you and what you offer.  With the right copywriting services, you have the ability to take full advantage of these markets and vastly increase your company’s influence and cash flow. 

The time to invest in and truly profit from professional direct response copywriting is now!  Get in touch with me today and see how quickly and effectively your content can increase your revenues.

Professional Copywriting Services That Benefit you

My job is to help make you money by providing only the best, most effective and cost-feasible copywriting services possible.  I take the seed of an idea and turn it into an effective piece of writing and I turn an already existing bit of content into a winner.

My professional direct response copywriting services include:

The difference between just getting the job done and excelling is often a fine line.  Let me put our professional copywriting expertise to work for you so that no matter what direction your business' copy writing takes, you’re always on the profitable side of that line.  With me at your side , the words you publish will do more than just let them know who you are, they’ll connect with your audience and let them know why you are the best choice.


Some of my Happy and Successful Professional Copywriting clients

Pixelat Arabic Translation / SEO
Visit Pixelat Arabic Translation / SEO

An Arabic translation and SEO company specializing in normalizing other languages into Arabic. They also take this service into the realm of SEO

Services we have provided:

Provided several pages of content for their website

"AA&M did a great job and we thank them" --Kag Gosh

Phone:
Website: http://www.pixelat.co.il


Orders2me SAAS
Visit Orders2me SAAS

A Full-service online ordering system for local restaurants. Very well considered and powerful for their clients. Combines web and mobile ordering systems as well as built in marketing tool

Services we have provided:

Wrote all website content and additional content forthcoming. Consulted on SEO, marketing and other topics to help them launch.

"I really appreciate Scott's help. We went well beyond just talking about the writing. We did some great brainstorming and he really has a great deal of knowledge on sales and marketing." --Rafi Cohen

Phone: 212-586-8198
E-mail: rafi@orders2.me
Website: http://www.orders2.me


Most Recent Professional Copywriting Blog Posts

A Copywriter's Ramblings


Is Your Copy “I” Focused, or “You” Focused?


Saturday, September 13th, 2014
By: Scott Cook

Have you ever heard of or read the great book, “How to Win Friends and Influence People” by author Dale Carnegie?  If not, I strongly suggest you do – especially if you’re a business person.


The reason I bring that up is that one of the most crucial points that Mr. Carnegie made in his book was this: The most interesting thing in the world to any person is the sound of their own name.  Well, that’s paraphrased a little, but you get the idea.


In other words, what do all of us find most interesting?  Ourselves.  This is always true, even for those of us who really enjoy learning about others.  At some level, we like to hear about us, we are naturally interested in our own success, etc.


“Ok, Scott,” You may be thinking, “what’s the point?”


Well, the point is this.  In your business, notably the written information that you’ve created about your business, what prevails?  Is it predominantly about your audience, or about you?


It’s natural for us to publish writing, audio and video about our businesses and talk about our business and what we sell.  However, did you know that your customers respond on average 2 to 4 times better when you talk about them?


After all, why are they checking you out?  To hear or read how awesome you are?  I’m sorry to say no.  That includes me too – so don’t be too mad at me.  People are interested in WHAT YOU CAN DO FOR THEM.


So here’s a little exercise – a little un-solicited free advice you didn’t ask for – that can help improve your ability to earn.


Go through all of your copy, including your website, ads, brochures, white papers, social media, videos, etc., etc.  Make a little chart.  On one side, tick off each time you use “I.”  Not even literally, just whenever you reference yourself or your company.  Then on the other side of your chart, tick off every time you use “you” or directly reference your customer.


You may be surprised by the results.  If the “you’s” don’t have it, it may be time to revisit that copy.  Just by shifting the focus from you to them, you can double, triple or even quadruple your conversion and sales rates!


It’s true, ask any of the copywriting greats like Dan Kennedy, Gary Halbert or Bob Bly – or me lol.



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What is Direct Response Copywriting and How Does it make you Money?


Monday, August 18th, 2014
By: Scott Cook

Do you find writing, especially writing related to your business a bit confusing?  After all, there are so many kinds of writing: content writing, eBook writing, copywriting, direct response copywriting, email writing, etc.


As most aggressive business people now know, content marketing is one of the most effective forms of marketing available today.  This is due to several factors, including the readily available sources for publishing information, the low cost and the seemingly ravenous appetites that consumers have for useful custom-written content.


This is where the writing categories can be confusing.  For example, what’s the difference between content writing and copywriting?  And even more than that – what’s the difference between copywriting and direct response copywriting.  As a business owner interested in marketing yourself to your customers, you need to know the difference.


Exactly what is direct response copywriting?


Let’s start with copywriting and direct response copywriting.  IN the broadest sense, these two things are not different.  Copywriting, unlike content writing, is designed to directly engage the reader, listener or viewer and persuade them to do something.  A radio ad or a billboard or a postcard in the mail are forms of copywriting.  The words used in these ads are designed to sell a product or service, or at least get us to pick up the phone or visit a website.


So, direct response copywriting is just an extension of this idea.  All of the things I mentioned above are good forms of direct response copywriting.  In essence, DRC is writing that quickly engages the audience, hits them hard with powerful copy and then calls them to action.  DRC uses all the good elements of copywriting, such as benefits-driven information, powerful and magnetic headlines, it offers proof and is oriented toward the person reading, seeing or hearing the copy.


Direct response copywriting (DRC) is simply finely tuned and highly focused copywriting that is designed to get the person on the receiving end to do something.  It’s that simple.


You grab their attention with a strong headline, create interest by identifying with your prospect and their needs and wants, generate desire by offering them something that exactly fits what they really want and then call them to take action now!


This is widely used online when a business has a specific product or service to sell.  You might create a set of Google AdWords that drive traffic to what’s called a landing page.  This landing page is a piece of DRC that grabs the visitor and guides them toward a buy now button or a short form where they can enter their name and email and go to the next step.


In these cases, you not only send them to a sales page, which is sort of another DRC that closes the deal, you also get their name and email added to your list for future marketing.


Any business that really wants to thrive today, and really wants to take advantage of content marketing should be engaging in direct response copywriting.  Combined with content writing for your blog, publishing articles and newsletters, direct response copywriting has an amazing effect on your cash flow.


Yes, a good direct response copywriter will cost you (or should) maybe $100 an hour or more, the few short hours you pay for have tremendous and very long-term effects on your profits.


Imagine a $300 to $500 investment in a set of ads, a landing page and sales page combo that began working for your business for months or even years to come.  Great DRC could conceivably bring in hundreds of sales!  Not bad for a few hundred bucks, huh?Share | View All Entries | 0 Comments | Add Comment