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The power of the Landing Page Increase Sales, Capture leads and Focus Your Marketing


Friday, July 18th, 2014
By: Scott Cook

Have you ever heard about someone putting up a landing page for their company?  Have you ever seen a short, 1 page website that focused only on a single topic and then asked you to do something?


This is what landing pages do and they’re incredibly effective for growing your email list, capturing leads, selling products and returning real value on your investment.


Why are landing page so powerful?


One of the most important factors that makes a good landing page work is that it’s very tightly focused.  Unlike a website’s homepage, where you talk in general terms about your company, a landing page discusses only one topic and one set of benefits related to that topic.  In this way, you immediately grab the visitor’s attention, briefly showcase your offer and then call them to action.


Because of this strong focus, it’s also much easier to market a landing page.  For example, suppose your company provides mobile application development services.  Well, that covers quite a bit of territory.  However, let’s also suppose that you are offering a special deal to develop a convenient, customized iOS and Android app for restaurant owners that they can give away to their customers.  The app offers discounts, push notifications, etc. etc.


So now, instead of trying to get search traffic for mobile app development, you can focus on a very specific niche.  You can research keywords and find a good specialized set of search criteria and then create ppc ads, back links, social media posts and so on that send targeted traffic to your landing page.


If the page is well-written and well-designed, you can expect a pretty high conversion rate.  And that’s what it’s all about – converting visitors into customers.


How to create a good landing page


The science behind effective landing pages is a bit complex and does take some time and skills to master.  As a direct response copywriter, I specialize in this type of sales-oriented copy.  When you combine compelling copy with a good visual presentation, the effects can be very profitable.


Without going into long detail, a high-converting landing page should have several key elements:



  • Tight and pleasing design

  • High-quality professional copy that’s created by someone who knows how to sell and connect with visitors

  • A single proposition

  • A strong focus on benefits over features

  • A call to action – this can be used to collect a name and email, either by itself or on the way to a sales page.


 


For an investment of a few hundred dollars to write the copy and design the page, a landing page can return financial rewards to you for a very long time, even years.  With a good design, great copy and a focused marketing push, you can create a number of landing pages to showcase any number of your products and services and take advantage of the huge digital marketplace.


So the next time you’re thinking of new ways to market your business, consider creating a high-converting landing page.



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How would you like to attract more Customers and Make More Sales?


Tuesday, June 03rd, 2014
By: Scott Cook

Did I get your interest with the headline for this post?  Why?  Are you in business and want more sales?  Would you like more conversions from your website traffic?


Of course you would, who wouldn’t?  If you’re in business, you want to sell something.  With the right application of professional copywriting and well-crafted headlines, you’d be amazed at what can happen.


Now, I’m not suggesting that a good headline is all that’s required to close the deal.  However, it’s the first stage.  A good headline is what grabs the attention and gets the person who’s reading, listening or watching to want to know more.  Advertising and marketing is really all about moving prospective customers from one stage to another.  Headlines are your front line soldiers, if you will.  They’re you’re way of saying, “hey, look over here!  Isn’t this cool?”


Let’s take a look at a brief example.  One of the most effective ad headlines ever written was for an advertising course in the 1950’s.  I’m going to write two headlines, and let’s see if you can pick the good one:


How to write ads that sell


#1 Ad copy writing course in the U.S.


Ok, this is pretty easy.  Here’s why the first one wins:  In 6 words, this headline does everything you could ever want.  It tells the reader what’s offered, what the result will be and implicitly implies success.  The second really only focuses on the ad writer.  Who cares if they’re the number one course in the country?  What’s that do for us?


The point is, your headlines are your first, and often only, chance to grab their attention.  So they must be well-written, or spoken.  Focus on the customer.  What do they want?  What do they need?  If they read, listen or watch on, does your headline promise that it’ll be worthwhile?


There’s definitely an art to this.  Don’t forget it, though, because powerful and effective headlines can make all the difference between getting a new customer or driving them off!



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Professional copywriting services by a professional copy writer

Professional Copywriting Equals Profitable Business

It’s all about conversion – turning that website visitor into a customer, getting that important potential client to call you after reading your sales letter, impressing a business with a technical paper so that they hire your firm or just getting someone to do something that brings them closer to you.

This is the goal and purpose of professional copywriting.  When you reach out into the world and connect with your customers, employees, partners and investors, you want the words that you use to have the greatest impact possible, right?

Whether text, an audio podcast or a video, it’s copywriting that reaches through the invisible space between you and the person on the other side and engages their interest and compels them to take action.  You want your reader, listener or viewer to feel as though you’re talking directly to them, that you understand their wants, needs and problems and that you are offering them a real solution.  This is what we do for you.

We take our years of experience, our understanding of what customers want and our personal dedication to your success and create powerful, engaging and profitable copy and content for you.  Your success is our success and we add that special spark to your words that takes ordinary information and makes it irresistible.

We use Words to Add $$$ to your Business

 

When you hire us, you want us to make you money.  Plain and simple. We have the skills, experience and knowledge to take even the vaguest of ideas and transform them into compelling and powerful content that converts.

In addition to the traditional areas of writing that include sales and marketing materials, business plans, manuals, ad copy, white papers and letters, there is a whole new world of electronic media out there as well.  The internet and mobile communication offers you an incredible opportunity to publish effective copy that can exponentially increase your effectiveness and skyrocket your profits.

The electronic mediums provide you the ability to write articles, blogs, emails, website content, text messages, press releases, eBooks, social media posts and newsletters.  While hardly the complete list, you can see the enormous range of opportunity to publish information about you and what you offer.  With the right copywriting services, you have the ability to take full advantage of these markets and vastly increase your company’s influence and cash flow. 

The time to invest in and truly profit from professional copywriting is now!  Get in touch with us today and see how quickly and effectively your content can increase your revenues.

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Our job is to help make you money by providing only the best, most effective and cost-feasible copywriting services possible.  We take the seed of an idea and turn it into an effective piece of writing and we turn an already existing bit of content into a winner.

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The difference between just getting the job done and excelling is often a fine line.  Let us put our professional copywriting expertise to work for you so that no matter what direction your business' copy writing takes, you’re always on the profitable side of that line.  With us at your side , the words you publish will do more than just let them know who you are, they’ll connect with your audience and let them know why you are the best choice.


Some of Our Happy and Successful Professional Copywriting clients

Medical and Fitness Centres
Visit Medical and Fitness Centres

A group of full-service medical clinics in the New South Wales area of Australia

Services we have provided:

Created the content for the website including SEO and meta information

"Scott did a great job and is always available for questions." -- Sami Kahn

Phone: 02 4736 6567
E-mail: n/a
Website: http://medicalfitness.com.au/


Stratos Video
Visit Stratos Video

An aerial video and photography company specializing in high-definition and unique aerial video and imagery. With skilled pilots as well as unique remote controlled aircraft, Stratos can get the most innovative and impressive shots for film, news, sports and private projects.

Services we have provided:

We provided SEO content for the site and are continueing to advise and assist with content creation, professional writing and internet marketing

"Thanks to AA&M for their great writing and continued support and quality of work" --Tim

Phone: 888-454-0073
E-mail: info@stratosvideo.com
Website: http://www.stratosvideo.com


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