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Scott W. Cook
Direct response copywriter
4945 Cobia Dr
St. Petersburg, FL 33705

Call me today and let's talk about how powerful and effective direct response copywriting builds your profits and strengthens your customer relations.
407-902-6507


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if you're a content or copywriter and want to learn how to really make money writing, check out this high-impact and practical course that's been designed just for you! How to make money as a copywriter gives you the real world tools to make your writing talent work for you! You really can earn a full time living as a writer!
Professional copywriting services by a professional copy writer

“Direct response copywriting - The key to unlock your true profit potential”

Have you ever wondered what makes the most successful companies so successful?  What do the most renowned companies in your industry have in common?

Is it branding… social media… internet marketing or something else?  The truth is – it’s how they communicate with their customers.  Your most profitable opponents use direct response copywriting. Powerful and persuasive words build and maintain connections with existing and prospective customers online or off.

How well you persuade determines how much money you make

Direct response copywriting is the art and science of writing powerful, compelling and persuasive landing pages, squeeze pages, whitepapers, emails, advertisements, direct mail packages, website content, sales letters and even video scripts.  It’s the power to connect with your customers on a deeply emotional level. Direct response copywriting lets you tap into what motivates them and opens the door to profits.

Direct response copywriting gives you and your business the power to:

  • Research and truly understand your customer.
  • Build connections through words that sell.
  • Serve more people because you understand their needs, wants and problems and know how to provide solutions.
  • Demonstrate that you really care because you took the time to get to know your customer.
  • Solidify yourself as an industry leader.

 

And so much more.

Leverage my direct response copywriting experience to accelerate your achievements

 

You’re an aggressive and growing company.  Whether you’re just starting out, making that difficult transition from small to medium business or a well-established brick and mortar corporation.  In a global marketplace where opportunity waits around every corner, you can’t afford not to give yourself every possible advantage.

Let me be your secret weapon in the war of competition.

As an entrepreneur with more than 15 years’ experience, I can relate to what you have to do to succeed.  I’ve slogged through the battlefield of the struggling small business, I’ve fought side by side with some of the most ingenious and inspiring self-starters and I’ve learned what it takes to bring you victory.

I bring my background of business ownership, sales, computer science and a lifetime of writing to bear on every project.  You’ll never be anything short of impressed no matter how large or small our work together may be.

When you combine your ability and uniqueness to my direct response copywriting expertise, you’re guaranteeing a level of success and profit that’s sure to put a smile on your face. Not to mention building an ever growing flock of loyal and satisfied customers too.

Don’t miss your chance to blow them away!

 

I’m ready to put my experience to work for you.  I’ll give your concepts, products and services that special spark that builds a strong brand, a large customer base and years and years of steady profits.

Some of the industries I specialize in:

  • Information technology
  • Real estate
  • Construction
  • Consumer products
  • Medical
  • SEO
  • Website design and development
  • Sales and marketing
  • Marine and yachting
  • Restaurant

 

Whatever your needs, whatever your industry, you can depend on me to create direct response copy that sells.  Whether you need a sales letter, email series, an advertisement, digital ads, articles, an eBook or anything else you can imagine, you’ll love what I create, I guarantee it!

My 100% iron clad satisfaction guarantee

 

You’ll always be happy with the direct response copy I write for your business.  Once we agree upon a fixed fee, I’ll work on the project until you’re absolutely satisfied.

Honestly, this usually happens after only the first draft.  If, however, you need a few rewrites before you’re happy – you get them at no extra cost!

Don’t wait, give me a call today and let’s discuss your next direct response copywriting project and how I can make it successful.

Call me anytime between 9am and 5pm EST Monday through Friday:
(407) 902-6507

Or click this link to request a free, no obligation direct response copywriting quote.  I’ll analyze your request and send you a detailed price quote with no obligation to buy.

The power to accelerate your business into the profitable fast lane is just a phone call or click away!

Most Recent Professional Copywriting Blog Posts

Direct Response Copywriting Blog

Do you really know your customers?


Tuesday, May 12th, 2015
By: Scott Cook

It’s pretty obvious to say that your customers are the most important thing to your business, right?


This goes without saying… so why did I say it?


Well, the real question is: do you really know your customers?   Know them intimately.  As in: what do they want out of life?  How do they live?  How do they feel?


A wise company is the one that really takes the time and effort to get inside the heads as well as the hearts of their customers.  When it comes to this, there are 2 main ways to create what’s called a customer persona:


Demographics


Most everybody knows about demographics.  This is data collected on the factual nature of a group of people.  Demographics include such items as:



  • Age

  • Gender

  • Income

  • Marital status

  • Housing

  • Employment

  • Location

  • Educat... more
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    The true power of a USP Is yours as unique as it could be?


    Sunday, May 03rd, 2015
    By: Scott Cook

    When you think about your USP, most commonly called a unique sales position, and sometimes unique selling proposition, do you really feel that it’s something special?  In other words, is your USP really different than other company’s in your industry?


    The plain truth of the matter is that it should be.


    Why is this?  Why is your USP so vital to your success?  Let’s explore it a little further and find out, shall we?


    If you’ve read any of my other blogs, or the free eBook I’m offering, then you’ll probably have seen a common theme I tend to harp on a lot.  That theme is that if you want to sell something to someone, you have to give them a reason.  You also have to make it clear why you, and not your competitors, are the right choice for the customer.


    In other words, what makes you unique?  What’s different about how you do business from everyone else… this is where... more
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    7 Killer Bullets That Boost Conversions


    Sunday, April 26th, 2015
    By: Scott Cook

    When you look at the bullet points of your direct response copy, how effective are they?  Do they focus on benefits or features?  Do they inspire or inform?


    Bullet points in direct response copywriting are extremely effective at helping your customers make a buying decision.  This is true for several reasons.


    First, when somebody is skimming your advertisement, sales letter or landing page, they’re looking for something that’s going to jump off the page and intrigue them.  Bullets do this very well, for obvious reasons.


    Second, because bullets almost always get read, they are often the most persuasive element of your page – after the headline, of course.


    But are they really?


    Let me share a really cool bullet-making technique with you.  I’ve heard it called many things, including the 7 Deadly Bullets, Basic emotion points ... more
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    How hard should you try to sell?


    Sunday, April 19th, 2015
    By: Scott Cook

    “Sales copy should always be as short as possible!...”


    “No, it should be long!...”


    What’s the right answer?  Well, I’ll tell you, but it’ll cost ya’!


    Okay, I’ll tell you anyway.  Here it is – the final word on this debate…


    The answer is… it depends.


    Boy, I’ll bet that ticks you off, huh?  Well, believe it or not, this is actually the answer to whether or not direct response copy should be long or short.  So let me explain a little further.


    It depends on the emotional level of the offer.


    So, basically, it’s like this:  The more emotion that’s involved in the sale / buying decision, the longer your copy should be.  The less emotion, the shorter.


    We can expand on that by saying that when you’re selling s... more
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    Give Them Proof and They'll Give you a Sale


    Thursday, April 09th, 2015
    By: Scott Cook

    As a direct response copywriter charged with the task of convincing my clients’ customers that my clients are the right choice, I’m essentially a salesman.


    I have to persuade them to act – to forget about the competition and choose my client’s business.  When I do this, I’m well rewarded for it.  After all, if you can make somebody money, they’ll gladly pay you to do so.


    However, one of the critical elements, at least in the service arena, is to be able to prove that what you claim you can do… you can actually do.  I find this particularly challenging for startups because they may have little or no proof.


    However, most service-based companies can point to a series of case studies and testimonials to back up their claims and justify their fees.  They really have to.


    And it’s true for me too, for example:



    • I recently helped ShutterEaze raise around $45,000 ... more
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      Sell what they want, not what they need


      Sunday, December 14th, 2014
      By: Scott Cook

      Generally, the first step in creating a new product or service is the idea.  You sit down, put your chin in your hand and think and think until your thinker is sore.  Finally, like magic, you come up with the greatest idea in the history of everything.


      Of course, there’s a catch – isn’t there always?


      The best ideas – or perhaps it’s better to say – the most marketable ideas, are those that offer something people really want.  That may sound simple, but you’d be surprised at how many people forget that simple idea.


      Often, we think and come up with a great idea for a product that people need.  We say, “Oh, man!  What an awesome idea – this will help so many people!”


      If not handled correctly, though, most of these need-based products will flop.  I know – it’s happened to me more than once.


      Why is this?


      Because people just don&rsq... more
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